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Reach is DDG’s audience-targeting support tool for FMOs supporting the senior market

Customer acquisition models

Same-day turnaround. Reach provides a complete visualization of each discriminating and major descriptor variable, no black box modeling here.

  • Immediate insight to target the best audience for Medicare Advantage, Medicare Supplement,  Final Expense Insurance, and more
  • Same-day ability to quantify and project the size of the prospective audience
  • Delivery of specific names and addresses of individuals in your target audience to your preferred mail supplier
DDG | Acquisition Models
DDG | Local Market

Local market model

Models that apply to the single county where your agent works

  • Stop using one size fits all; is rural America the same as New York City?
  • Reduce the model error by addressing only your county’s sample, not a national sample that severely dilutes or totally ignores the unique attributes of your county

Model Types

  • The look-alike model is the method for those FMOs who only have access to policyholder or member files.  
  • Reach creates a look-alike audience based on the variables most discriminating between your policyholders and the rest of the market. Additionally, Reach is a great audience profile descriptive tool for your creative team to develop meaningful, relevant advertising copy specific to your target audience.
  • A response model predicts the outcome of a campaign by ingesting both the mail campaign file and the responder/buyer file.
  • The response model helps you optimize your direct marketing budget by providing a purchase likelihood propensity score for each individual senior in your target market. You’ll save a lot of money when you stop wasting mail costs on consumers who will never buy.
DDG | Model Types


How it works:

  • Most importantly, DDG is SOC 2 Type 2 Certified. This means your clients’ customer personal data is safe with us.

  •  Secondly, Reach is a managed service. You are not on your own…we manage the entire modeling process for you.

  • We assure that the name and address file you send is formatted to allow fast and efficient processing.

  • Your file is then run through the USPS CASS (Coding Accuracy Support System) program to make sure the addresses conform to USPS standards.

  • We run the file through the National Change of Address system so that the audience you’re targeting is still in the geography you intend.

  • We suppress any records that are currently identified as “deceased.”

  • The personal identifying information on the file is deleted and the records are anonymized through a process called “pinning.”

Identify Your Target Audience