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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Life is Full of Choices, Especially When it Comes to Choosing Medicare Coverage

This is the second in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. In Article #1, we discussed the differences between age-ins and current plan members when it comes to determining the importance of Medicare Advantage and Medicare Supplement (Medigap) plan features.

  • 2 min read
  • Jun 21, 2022 11:53:20 PM

Are Med Advantage and Med Supplement Features and Benefits Real or Imagined?

DDG’s Medicare Options Consumer Key Drivers Study quantifies the reasons Medicare-eligible (as well as those soon to be eligible, age-ins) consumers make the decisions they do regarding the Medicare options available to them.

  • 2 min read
  • Jun 16, 2022 4:11:23 AM

Birthdays and Marketing for Medicare

In 1984, I begin supporting a direct response effort by JCPenney Life Insurance.  The primary cash cow policy was “Birthday Life”.   The consumer message was very clear; if you do not buy before this date, your premiums will be higher.  Thus, it was critical to have the date of birth (and gender) for each individual.

  • 2 min read
  • May 11, 2022 7:45:00 AM

Will your Medicare AEP 2022 MA enrollment be a repeat of AEP 2021?

Or I might remark that "those who cannot remember the past are condemned to repeat it.".*

  • 4 min read
  • Oct 4, 2021 3:37:31 PM

Building Propensity Models

Recently, I read a promotional email from one of my favorite market research vendors. The email’s first message was about propensity models, one of my favorite tools. I wondered if they really have the sample sizes necessary to create accurate scoring; in my experience, it requires very large samples that most firms cannot afford or execute.

  • 3 min read
  • Jun 21, 2021 2:27:33 PM

Survey Response Rates in the Time of COVID-19 Part II

Well, it’s 2021. Happy new year! And while the new year always seems brimming with possibilities in these early weeks, this year things seem especially uncertain, strange, and off-kilter. With COVID-19 vaccinations underway across the country, and the possible return to something that looks like life as we know it starting to look like true light at the end of the tunnel and not an oncoming train, we here at DDG are feeling hopeful for the future. But we also know that the events of the past year will continue to impact consumers, and businesses, for quite some time. In this blog we’d like to take a moment to look back at some of the insights we gathered in 2020.  

What will consumers do in 2021?

In 2020, as we are painfully aware, the consumer got to stay at home. They managed their households, taught school, and went to work in their PJs. For many, a typical day consisted of surfing the web for things to watch and things to buy.

  • 3 min read
  • Jan 11, 2021 11:50:24 PM

COVID-19 – “The New Normal?”

As of this writing (from my home office, of course), over 5 million people in the United States have contracted the novel coronavirus known as COVID-19. After a period of reopening businesses across the country, climbing case rates have driven many states to begin closing back down again. Almost seven months after the first U.S. case was reported, there are still no clear indicators of when life will return to normal.