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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

COVID-19 – “The New Normal?”

As of this writing (from my home office, of course), over 5 million people in the United States have contracted the novel coronavirus known as COVID-19. After a period of reopening businesses across the country, climbing case rates have driven many states to begin closing back down again. Almost seven months after the first U.S. case was reported, there are still no clear indicators of when life will return to normal.

Applied Segmentation

Here are 3 things to know about implementing market segmentation.

  • 2 min read
  • Jul 14, 2020 4:50:52 AM

Measuring Importance with Maximum Differential (MaxDiff) Scaling

Other methods have significant but grudgingly accepted flaws; Likert scales, for example, are subject to scale bias because people use scales differently (one person’s 7 might be another person’s 9).  Ordinal rankers, where respondents simply rank their preferences from 1 to k[1] in order of importance, can reliably provide information on which single item is most important, in aggregate, but discrimination between attributes is quickly lost after that.  Further, most survey respondents can rarely make meaningful comparisons between more than a few items. 

  • 1 min read
  • Jul 14, 2020 4:42:25 AM

Concept Testing

Here are 3 things to know.

  • 2 min read
  • Jul 14, 2020 4:26:28 AM

Fundamentals of Product Testing

Here’s our approach to product testing.

  • 3 min read
  • Jul 14, 2020 4:15:22 AM

The New Normal:6 feet not 6 degrees

Prior to Covid-19, we enjoyed the harmless concept of only 6 degrees of separation from another person.  Specifically, Kevin Bacon.  Interestingly enough, we also called it the “6 Handshake” rule.

  • 2 min read
  • Apr 21, 2020 3:07:06 PM