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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Understanding Artificial Intelligence

In the mid 80’s I worked at Texas Instruments.  One of the many interesting projects that I worked on was “publishing our Understanding series of books”.  The last one I worked on was Understanding AI—the cover of that book is depicted below.

  • 1 min read
  • May 2, 2019 3:35:23 PM

How Is DDG Different

AI (Machine Learning) at DDG

  • 3 min read
  • Apr 29, 2019 2:04:17 PM

Processing Integrity and SOC 2 certification

SOC2 certification can include up to five Trust Service Principles:

Reexamining the Effect of Income

A Comparison between Linear and Nonlinear Models

Competitive Medicare Marketing in 2019

  • 7 min read
  • Apr 15, 2019 6:15:00 AM

3 Important Reminders—Data security & Email

Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week.  In the marketing research industry, where companies handle the personally identifiable information for thousands, if not millions of consumers, data security must be an absolute priority.

TCPA Legislation

For the past twenty years, DDG has been collecting data for a massive, multi-utility customer satisfaction study.  Because many of these utilities service residential customers in geographies that are heavily rural, where Internet access is not a guarantee, this study has heretofore been conducted using a telephone data collection methodology.  However, as TCPA restrictions on the use of predictive dialers, decreasing penetration of land lines, and flagging telephone response rates have made meeting monthly targets more and more challenging, DDG undertook a significant redesign of the study to allow for multimode data collection.  For the first time, online interviews would supplant some of the telephone interviews.

Change in Likelihood of Recommendation According to Nonlinear Model

A Comparison between Linear and Nonlinear Models