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Increase Medicare Advantage Revenue By Reducing Member Churn

By David W. Wilson | Jun 22, 2017 7:30:00 AM

On average, about 10% of your Medicare Advantage members churn each year (Kaiser Family Foundation).

Let’s assume that you have 100,000 members and you average $800 per member per month (PMPM) in Medicare payments and premiums to your health plan. At a 10% churn rate, you are losing 10,000 members and $96 million in plan reimbursements!

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EXECUTIVE BRIEF: Successful Data-Driven Medicare Marketing in 2017

By Mike Hail | Feb 6, 2017 12:37:14 PM

Are you prepared for AEP 2017?

Are you targeting the right Medicare beneficiaries?

Are you using the most productive marketing channels for Medicare marketing?

What will get you better AEP results in 2017?

We answer these questions in our new Executive Brief: Successful Data-Driven Medicare Marketing in 2017.

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Do You Have the Right Medicare Marketing Platform for AEP 2017?

By Mike Hail | Feb 6, 2017 7:00:00 AM

Do you have the right Medicare marketing communications platform for 2017?

Not sure?

Here are four important self-assessment questions that will help you decide.

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Medicare Big Card

By Mike Hail | Feb 2, 2017 1:02:45 PM

 I am thrilled to be enrolled in Medicare. You can see it was a” Big Deal.”

I started marketing Medicare Supplement in 1984. We offered United American Insurance Company as they had been selected as the best by Consumer Reports based on the first automated claim service.

I thought I knew Medicare and its related options. But my personal experience was an eye opener.

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Halloween Is BOO-ming for US Retailers and Manufacturers

By Whitney Hamilton | Oct 28, 2016 1:59:36 PM


As retailers prepare for the big holiday season, Halloween spending in 2016 doesn't look scary at all. And, it portends good things for consumer spending on Black Friday all the way through the New Year. Here are some interesting facts and trends that we've compiled from secondary research.

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California Dreaming: My DMA andTHEN 2016 Field Report

By David W. Wilson | Oct 28, 2016 10:42:57 AM

If you missed andTHEN this year, you missed a lot, including the name change. The DMA is now the "Data & Marketing Association." Perfect.

If you made the trip, I think you'll agree that the DMA Annual Event was a hit. Here are just a few of the highlights in my andTHEN 2016 Field Report.

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The Growth of Medicare Advantage and How to Target the Best Prospects

By Dino Fire | Aug 31, 2016 10:19:09 AM

Executive Summary

It is routinely common these days—even fashionable given that it’s an election year—to criticize any and all government programs.  Although it seems to be in the news every night, this fine American tradition of complaining about government programs goes back to, oh, 1776 or so.

Beneath all the noise is this simple fact:  the current state of Medicare Advantage in the United States—otherwise known as Medicare Part C—defies common political commentary about government-sponsored programs.

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How to Grow Same-Store Sales with New Mover Data & Lists

By David W. Wilson | Aug 4, 2016 6:39:09 PM


Same-store sales growth is critical to every retailer.

And, if it wasn't already hard enough to achieve same-store growth, the world of omnichannel marketing has made it even more complex.

That said, many years of retail marketing have taught us this: new movers can drive growth.

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The Dirty Secret About Your Failing Analytics

By David W. Wilson | Jul 22, 2016 3:04:16 PM

Why Some Analytics Initiatives Are Failing

"Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway." — Geoffrey Moore

Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, certainly got this quote right. And, he's not alone. The age of analytics is here and there's no turning back.

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