Data
The core asset for customer experience
A suite of tools at your disposal
decisionPoints
Accurate and predictive.
Persistent pins for linkage and integration with existing Martech stack
- Purchase Transactions
- Lifestyles or Shopping Behaviors
- Accurate Demographics
- Financial Profile
- Scored Audience
- Omnichannel Addresses
Data Preparation
Often forgotten but never fails to impact marketing negatively.- Parse, remove erroneous parts, standardize
- Validate per USPS standards
- Suppress deceased, prisons, nursing homes, customers, and previous responders, do not contact
- PIN with persistent ID number for accurate record association
- Enhance with discriminating variables for your campaign
Merge Purge
This capability continues to create the critical multi-buyer matrix that enables the best response rate implementation using ethical random allocation reporting.- Merge any number of files with configurable logic
- Prioritize or random allocation by file group
- Flag each list segment with the campaign code
- Report list usage with accurate detail
Omnichannel Data
DDG uses a proprietary pinning process to identify each consumer as an individual, a household, and address.- Link mail address, email address, mobile phone number, customer or member number
- Associate the consumer transactions with their record
- Create the Silver layer for your lakehouse or CDP
“You can have data without information, but you cannot have information without data.”