Data-Driven Marketing Insights and Analytics
Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.
Insurance Customer Acquisition Using Purchase Propensity Data
Purchase propensity data enables insurance marketers to target consumers most likely to buy, improving response rates, reducing lead costs, and increasing conversions.
Increase Medicare Advantage Revenue By Reducing Member Churn
Reducing Medicare Advantage churn by 1% can add $12M in revenue. Predictive data helps identify at-risk members, improve retention, and drive long-term growth.
Action Standards and Benchmarks for Better Results
Market research, like any investment in information, should demonstrate a clear return on investment (ROI). It should speak directly to a business need or opportunity that’s crucial to your organization, whether...
Predictive DATA Modeling at the Speed of Business
Traditionally, data scientists build a single one-size-fits-all model to solve their business problems, or maybe several of them, one at a time. They never had the tools nor the computing power to let AI software...
Different Needs, Different Priorities
This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We explore the differences in importance Medicare Advantage and Medicare Supplement members place on attributes of...
Brand Loyalty among Medicare Supplement Providers
This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising...
Brand Loyalty among Medicare Advantage Providers
This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the...
3 Important Reminders—Data security & Email
Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week. Data security must...
The Basic Principles of Predictive Analytics
In common practice, statistical models are created by data scientists who use a very general language to select among a number of modeling packages. Languages grow in the number of features and the number of potential...
A Closer Look at Exploratory Data Analysis: What and Why
What it is An Exploratory Data Analysis, or EDA, is an exhaustive look at existing data from current and historical surveys conducted by a company. In addition, the appropriate variables from your company’s customer...
How Much Sample Do I Need?
We are often asked how much study sample is needed when clients work with us to design a study. This question can be definitely answered with 2 other questions: 1. How much budget do you have? 2. How much certainty do...