Data-Driven Marketing Insights and Analytics

Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.

Different Needs, Different Priorities

Different Needs, Different Priorities

This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We explore the differences in importance Medicare Advantage and Medicare Supplement members place on attributes of...

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Brand Loyalty among Medicare Supplement Providers

Brand Loyalty among Medicare Supplement Providers

This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising...

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Brand Loyalty among Medicare Advantage Providers

This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the...

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3 Important Reminders—Data security & Email

Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week.  Data security must...

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The Basic Principles of Predictive Analytics

In common practice, statistical models are created by data scientists who use a very general language to select among a number of modeling packages. Languages grow in the number of features and the number of potential...

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How Much Sample Do I Need?

We are often asked how much study sample is needed when clients work with us to design a study. This question can be definitely answered with 2 other questions: 1. How much budget do you have? 2. How much certainty do...

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