Recently, I read a promotional email from one of my favorite market research vendors. The email’s fi...
George Butler, the father of QeS, has passed away.
Well, it’s 2021. Happy new year! And while the new year always seems brimming with possibilities in ...
In 2020, as we are painfully aware, the consumer got to stay at home. They managed their households,...
As of this writing (from my home office, of course), over 5 million people in the United States have...
Here are 3 things to know about implementing market segmentation.
Other methods have significant but grudgingly accepted flaws; Likert scales, for example, are subjec...
Here are 3 things to know.
Here’s our approach to product testing.
Medicare Cost Plans disappear in 2019 Will consumers buy new coverage or go without benefits?