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Target Your Best Prospects

Enhance Your Customer Files


Our consumer propensity models give you the power to isolate and target your best prospects or to enhance your customer files which will dramatically improve your marketing results.

decisionPoints™, datadecision Group's industry-leading compiled data source, is scored for each propensity.   The data speaks to consumer behaviors, lifestyles, attitudes, socio-economics and channel preferences.

Smart marketers will take these powerful, high-performing data elements and use them to identify viable prospects, recognize and understand their heterogeneous customer segments and then match their marketing to specific consumer characteristics and traits.

Purchase Propensity Model Lists

Over 250 Consumer Products & Services


Covering over 250 different consumer products and services, our Purchase Propensity Models are built on the industry’s best compiled data combined with proprietary survey responses.

Below are just a few examples of our Purchase Propensity Model Lists. If you don't see your product or service listed, contact us for a complete listing.

Download decisionsPoints Brochure

  1. Life Insurance — Whole Life, Term Life, Final Expense (Burial), Long Term Care
  2. Health Insurance —  Medicare, Medicaid, ACA
  3. Other Insurance — Auto, Renter, Online Buyer, UBI Buyer
  4. Banking/Financial Services — Credit Card, 401k, Deposit, Advisor, Mortgage
  5. Auto — New Luxury, New Non-Luxury, Warranty, DIY, Service Center
  6. Non-Profit — Donors, Planned Givers
  7. Politics — Democratic, Republican, Independent, Liberal, Conservative, Voter
  8. Retail — Brand Loyalists, Stock-Up Shoppers, Mobile Shoppers, High-end Shoppers
  9. Sports — Football, Basketball, Baseball, Soccer, NASCAR, Sports Readers
  10. CPG, Food & Beverage — Gluten Free, Low Fat, Organic, Diet, Convenience
  11. Travel/Leisure/Entertainment — Bargain Hotel, Cruiser, Gamer, Traveler, Casino
  12. Technology — Early Adopters, Tablet, Cord Cutter, VOIP, Home Security
  13. Pets — Pet Owner, Online Shopper, Pets Are Family, Veterinarian Influenced, Animal Welfare
  14. Other/Misc — Pre-Mover, Extreme Fitness, Insomnia

Request Counts

Propensity Model Applications

Impact Across All Channels


You can use our Purchase Propensity Model lists and data to: