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Marketing & Analytical Databases

Everything Starts with Your Data


Without a sound database as your foundation, it's impossible to generate reliable analytics and high-performing cloud marketing applications.

Today, companies simply must have a well-sourced and accurate database. 

Flexible Marketing Platform

The Right Data for the Right App


We build flexible and adaptable databases to support your cloud marketing applications, analytics, or both.

Our databases can incorporate:

  • Many sources of data to support a wide-spread marketing vision, or
  • Fewer sources of data to support very specific and tactical marketing apps

At the heart of our database solution is a flexible architecture that supports your unique requirements. 

Data cleaning is included so you can trust it for serious analytics and marketing.

Learn More > Campaigns

Data From Any Source

Harness Your Data


You need a complete profile of customer behaviors, channels, preferences. 

We integrate the data you need into a single database.

Your database can include data from one or more of these sources:

  • Point of sale (POS) terminal
  • Email and other marketing
  • Website and e-commerce
  • Call center
  • Social media
  • Mobile apps

Learn More > decisionPoints


Improve Your Analytics


When used as an analytical sandbox, our database solution supports your:

Learn More > Analytics

Cloud Marketing Support

Feed Insights to Your Apps


As you add more cloud marketing apps, you need to feed them actionable insights.

Our database helps you:

  • Feed data, scores and recommendations to your cloud marketing apps
  • Personalize communications in real-time
  • Execute omnichannel campaigns

Learn More > Campaigns