<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">

Aquire > Grow > Retain

Insights to Improve Marketing


You must fully leverage your data with predictive modeling and other analytical methods.

We offer a comprehensive set of predictive modeling solutions that utilize the most updated statistical modeling techniques, and are created by industry leading experts with over 20 years’ experience delivering productivity gains.


  • Identify your best-fit targets
  • Describe these consumers
  • Evaluate channel preferences and response rates
  • Enable our clients to implement an efficient and effective acquisition strategy


  • Identify current customers who are likely to buy additional products
  • Create segmentation with different messages to different audiences
  • Devise cross-sell or up-sell strategies to increase the client values/satisfaction


  • Determine a value for the individual consumer
  • Study the probability of attraction
  • Implement a loyalty campaign

Learn More > Campaigns

Applied Analytics & Modeling Solutions

More Ways to Improve Your Results


Today, we have more ways than ever to help you uncover hidden insights and improve your marketing results.

Below are just a few of our applications:

  • Customer Profiling
  • Customer Lifetime Value (LTV)
  • Churn Propensity or Score
  • Purchase Propensity or Score
  • Customer Contribution Analysis
  • Negative Screen
  • Customer Cross-Sells and Up-Sells
  • Prospect Audience Identification
  • Customer Cluster Analysis
  • Response Analysis

Learn More > decisionPoints

Advanced Methods

Tap the Power of Advanced Analytics


We use the most advanced methods in the world.

These methods help us uncover insights, predict customer behavior and improve your results.

Here are some of our methods:

  • Adaptive Choice-Based Conjoint (ACBC)
  • Choice Based Conjoint (CBC)
  • Apriori Association
  • Exploratory Data Analysis (EDA)
  • Gap Analysis
  • Key Drivers Analysis
  • Latent Class Analysis
  • Logistic Regression
  • Machine Learning
  • Artificial Intelligence (AI)
  • MaxDiff Scaling
  • Ordinary Least Squares Regression (OLS)
  • Text Mining
  • TURF Analysis

Learn More > Research