In my previous blog post in this series I talked about the impact machine coding has on the quality of your data. Having a human being actually looking at each open-ended response in your survey may be time-consuming, but the results are hard to argue with - a code scheme that accurately represents the intention of the respondents' comments and a true reflection of the study results.Read More >
It's no secret that Hispanic buying power is surging in the United States. How could it not, with an estimated population reaching nearly 58 million in 2016, an increase of almost 8 million people in just six years. Because of their approximately $1.4 trillion in buying power, retailers and marketers are heavily focused on capturing data about Hispanic shopping habits, lifestyles, and product preferences. This translates into more dollars dedicated to Hispanic-targeted marketing and advertising and...you guessed it...market research.Read More >
In the fall of 2016, an update to iOS 10 sent shockwaves through the market research industry. The update included an upgrade to the default email application which places a banner (see image below) above the body of the incoming mail when the email in question is part of an email distribution list.Read More >
You've written the perfect list, encompassing every possible response to your survey question. Or so you think. No matter how comprehensive your list is, the range of human experience exceeds it, and that means that sometimes, someone is going to click that little radio button at the bottom, and then reach for their keyboard to type a response in the little box labeled "Other, please specify".Read More >
Drones have become a hot and controversial topic in recent years, with businesses such as Amazon testing package delivery via drones through their Amazon Prime options and Domino's testing pizza delivery in select markets, to local law enforcement using drones to track suspects and monitor emergency situations. To the casual observer of this recent phenomenon, it seems like drones would only be practical in recreational settings. But, as the above examples demonstrate, drones are becoming more prevalent in business as companies look for quicker and cheaper ways to obtain competitive advantages over their competition.Read More >
Custom online research panels continue to offer an efficient way of collecting survey feedback from participants. Custom panels often make research speedier, more affordable, and more actionable, but only if they are managed and maintained properly. One of the critical (and often overlooked) elements to properly managing and maintaining a custom panel is regularly scheduled panel refreshment - essential to maintaining a healthy and active panel.Read More >
Let's face it: we live in a "if you can't quantify it, it's not actionable" world. Companies ultimately want to know what their customers want, how much of it they want, and how they want it delivered to them. And they want the numbers to back it up. If you are looking for research that...Read More >
Conjoint market simulators are powerful tools that help you:
- Maximize market share
- Maximize revenue
- Maximize profit
In this new demonstration video, Dino Fire (our Chief Data Science Officer) shows you how to measure your brand strength vs. competitors in your market.Read More >
- Many CPG manufacturers are losing the battle for shelf space and margin growth unnecessarily.
- Changes in consumer preferences and retailer innovations are impacting this battle, and they're not keeping up.
- Successful CPG manufacturers are driving demand with insights from category research, product innovation research, and market simulation.
Are you conducting data-driven research?
Custom online research panels continue to be one of the most effective tools to reliably reach your customers for surveys, focus groups, and online communities.
Designed and used correctly, an online panel allows you to tap your customers for quick and accurate answers to your most pressing research questions. This includes concept tests, customer satisfaction and engagement, product and package design, and more.
In addition, with the advent of customer and consumer data appends, custom online research panels are transforming the way companies mine insights from their available data.
As you begin to consider if a custom online research panel is right for you, consider these five advantages vs. sourcing a general online panel.Read More >