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The Internet of Things (IoT)

By Rick Reed | Jan 24, 2018 4:19:58 PM

Like most people pressed for time, I scan the news headlines just to get a sense of what’s going on in the world, from the missile antics of North Korea, to the frenzy state of bitcoin. Speaking of bitcoin, there’s been a wave of news lately regarding the legitimacy and astronomical price increase of bitcoin. Many financial analysts are warning the bubble will eventually burst, while others claim it’s the digital currency of the future, and you need to invest now.

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Survey Results and Data Appends - A Recipe for Success

By Kerri Forguites | Jan 24, 2018 3:41:30 PM

Data Decisions Group has been conducting primary marketing research studies for over three decades. That's a lot of survey data!  For many years, these meticulously and methodically collected survey results, and the ensuing insights, were our only deliverables to our clients.  Not anymore.  In 2018, the best solutions we have to offer our customers often begin with the marriage of survey data and some other data source.

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Man Versus Machine, Part 2: Respondent Fraud Identification

By Anne Saulter | Oct 25, 2017 4:23:40 PM

In my previous blog post in this series I talked about the impact machine coding has on the quality of your data. Having a human being actually looking at each open-ended response in your survey may be time-consuming, but the results are hard to argue with - a code scheme that accurately represents the intention of the respondents' comments and a true reflection of the study results.

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Marketing to the Hispanic Market in the Digital Age

By Rick Reed | Oct 25, 2017 1:08:33 PM

It's no secret that Hispanic buying power is surging in the United States.  How could it not, with an estimated population reaching nearly 58 million in 2016, an increase of almost 8 million people in just six years.  Because of their approximately $1.4 trillion in buying power, retailers and marketers are heavily focused on capturing data about Hispanic shopping habits, lifestyles, and product preferences.  This translates into more dollars dedicated to Hispanic-targeted marketing and advertising and...you guessed it...market research.

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The iOS 10 Update- What Does it Mean for Market Research?

By DDG MR Operations Team | Aug 15, 2017 3:50:29 PM

In the fall of 2016, an update to iOS 10 sent shockwaves through the market research industry. The update included an upgrade to the default email application which places a banner (see image below) above the body of the incoming mail when the email in question is part of an email distribution list. 

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Man Vs. Machine - Open-ended Coding in the Modern Age

By Anne Saulter | Jul 7, 2017 3:55:24 PM

You've written the perfect list, encompassing every possible response to your survey question.  Or so you think. No matter how comprehensive your list is, the range of human experience exceeds it, and that means that sometimes, someone is going to click that little radio button at the bottom, and then reach for their keyboard to type a response in the little box labeled "Other, please specify".

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Case Study  - A Community Approach to Drone Research

By Rick Reed | Jul 7, 2017 1:39:44 PM

Drones have become a hot and controversial topic in recent years, with businesses such as Amazon testing package delivery via drones through their Amazon Prime options and Domino's testing pizza delivery in select markets, to local law enforcement using drones to track suspects and monitor emergency situations. To the casual observer of this recent phenomenon, it seems like drones would only be practical in recreational settings. But, as the above examples demonstrate, drones are becoming more prevalent in business as companies look for quicker and cheaper ways to obtain competitive advantages over their competition.

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Keeping your Custom Online Research Panel Refreshed, and your Survey Results Refreshingly Useful!

By Kerri Forguites | Jun 30, 2017 11:36:50 AM

Custom online research panels continue to offer an efficient way of collecting survey feedback from participants. Custom panels often make research speedier, more affordable, and more actionable, but only if they are managed and maintained properly. One of the critical (and often overlooked) elements to properly managing and maintaining a custom panel is regularly scheduled panel refreshment - essential to maintaining a healthy and active panel.

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Qualitatively Speaking: Online Community or Traditional In-person Focus Groups?

By Rob Killough | Jun 16, 2017 11:30:00 AM

Let's face it: we live in a "if you can't quantify it, it's not actionable" world. Companies ultimately want to know what their customers want, how much of it they want, and how they want it delivered to them. And they want the numbers to back it up. If you are looking for research that...

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Conjoint Market Simulator Video - Determining Brand Strength

By David W. Wilson | May 11, 2017 12:10:32 PM

Conjoint market simulators are powerful tools that help you:

  1. Maximize market share
  2. Maximize revenue
  3. Maximize profit

In this new demonstration video, Dino Fire (our Chief Data Science Officer) shows you how to measure your brand strength vs. competitors in your market.

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