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Leadership

Our leaders are committed to driving our customers to the most accurate and context-rich data possible. We're always ready to help people find a solution that enhances their marketing efforts, whether that's providing raw data or appending data with world-class research.
Mike Hail
Mike Hail
Chief Executive Officer
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Mike Hail

Chief Executive Officer

Mike leads Data Decisions Group as our CEO.  His vision is data-driven marketing based on the voice of the consumer. Prior to DDG, Mike has been the CEO of Yankelovich and Knowledgebase Marketing. His training years included working and collaborating on projects with Texas Instruments and Equifax. Over time, he has been on the client side of mail order for consumer electronics, lead generation for life, and health insurance plus data and analytics in multiple environments. He holds an MBA from the University of South Dakota and a BS from the University of Texas, Austin. Mike’s passion today is his five grandchildren.

Steve Lerner, Chairman
Steve Lerner
Chairman
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Steve Lerner

Chairman

Steve is our Chairman. As a co-founder of DDG, Steve has decades of experience in marketing services.  He started FGI in 1983. FGI incubated CMS and rolled it into Knowledgebase Marketing, which was acquired by Young & Rubicam. 

Steve serves on many boards including serving as the Chair for University of North Carolina Angel Network (CAN).  He is also on the board of directors of Presidio Network Solution (PSDN), a NASDAQ traded company.  He holds a BS from SUNY Buffalo and a PhD from the University of North Carolina.  Among Steve’s passions is sports; his youngest daughter is captain of the UNC lacrosse team.

Dino Fire, President of Market Research and Analytics
Dino Fire
President of Market Research and Analytics
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Dino Fire

President of Market Research and Analytics

Dino serves as President of Market Research and Analytics. Dino seeks the answers to questions and predictions of consumer behavior. Previously, Dino served as Chief Science Officer at FGI Research and Analytics. He is our version of Curious George; constantly seeking a different perspective on a business opportunity — new product design, needs-based segmentation. If you can write an algorithm for it, Dino will become engaged. Dino spent almost a decade at Arbitron/Nielsen in his formative years. Dino holds a BA from Kent State and an MS from Northwestern. Dino seems to have a passion for all numeric expressions.

David Schneider, EVP of Business Development
David Schneider
Executive VP of Business Development
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David Schneider

Executive VP of Business Development

David is EVP of Business Development and is our data savant. If consumer data exists that can address a specific need, he is aware of the source, coverage, and accuracy for that data point. David previously served as SVP of Sales at Web Decisions Group and Knowledgebase Marketing (where he started his career). His area of expertise is healthcare and insurance. David is our customer champion, constantly pushing for us to improve our service levels. His passions are collectible toys and the Grateful Dead.  

Heather Primm, Director of Operations
Heather Primm
Director of Operations
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Heather Primm

Director of Operations

Heather is Director of Operations. If you want a job done right the first time, you call her. She is a quality control expert. Her background includes every task in our research services. She has worked in our call centers, managed our surveys, managed our projects, and managed our production staff.  Heather matured at FGI Research and Analytics. She is the prankster in our midst — you may find yourself being subjected to dramatic singing on your birthday. Heather holds a BA from the University of North Carolina. Her passions are her children and a glass of wine.

Kelly Carter, Accounting and Human Resources
Kelly Carter
Accounting and Human Resources
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Kelly Carter

Accounting and Human Resources

Kelly manages our Accounting and Human Resources.  Kelly has a magical ability to find 36 hours in a day to ensure our team has great benefits and a paycheck.  Previously, she performed cost accounting for FGI Research, Vitality Communications, Decca Furniture, and Yankelovich. Kelly holds a BS from North Carolina Wesleyan. She is the proud parent of a U.S. Marine and 2 young athletes.

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