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Leadership

Our leaders are committed to driving our customers to the most accurate and context-rich data possible. We're always ready to help people find a solution that enhances their marketing efforts, whether that's providing raw data or appending data with world-class research.
Mike Hail
Mike Hail
Chief Executive Officer
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Mike Hail

Chief Executive Officer

Mike leads datadecisionsGroup as our CEO. His vision is data-driven marketing based on the voice of the consumer.  Before DDG, Mike has been the CEO of Yankelovich and Knowledgebase Marketing. His training years included stays at Texas Instruments and Equifax. Over time, he has been on the client side of mail order for consumer electronics, lead generation for life and health insurance, as well as data and analytics for multiple industries. He holds an MBA from the University of South Dakota and a BS from the University of Texas, Austin. Mike’s passion today is his five grandchildren.

Dino Fire, President of Market Research and Analytics
Dino Fire
President of Market Research and Analytics
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Dino Fire

President of Market Research and Analytics

Dino serves as President of Market Research and Analytics. Dino seeks the answers to questions and predictions of consumer behavior.  Previously, Dino served as Chief Science Officer at FGI Research and Analytics. He is our version of Curious George — constantly seeking a different perspective on business opportunities. He leads the charge for new product design and needs-based segmentation. If you can write an algorithm for it, Dino will become engaged. Dino spent almost a decade at Arbitron/Nielsen in his formative years.  He holds a BA from Kent State and an MS from Northwestern. Dino seems to have a passion for all numeric expressions.

David Schneider, EVP of Business Development
David Schneider
Executive VP of Business Development
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David Schneider

Executive VP of Business Development

David is EVP of Business Development and serves as our resident data savant. If consumer data exists that can address a specific need, he is aware of the source, coverage, and accuracy for that data point. David previously served as SVP of Sales at Web Decisions Group and Knowledgebase Marketing (where he started his career).  His area of expertise is Healthcare and Insurance. David is our customer champion, constantly pushing for us to improve our service levels. His passions include collectible toys and the Grateful Dead.

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