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Life Insurance

According to LIMRA, 85 percent of Millennials think they should own a policy, but 50 percent of them cannot recall being approached to purchase. The failure to present a personalized message to these Millennials is a primary cause of the lack of premium production for this generation.

Turn Prospects into Policyholders

Turn Prospects into Policyholders

Understanding if a person is qualified or seeking insurance is critical, but understanding what motivates their decisions defines the message that they perceive as relevant.  We bring all of these necessary data sets together so you know exactly which prospects have the highest probability of becoming a policyholder.

Keep Up with the Competition


Knowing your competition is more than understanding what kind of policy and pricing they offer. Do you know, for instance, if they’re using both agency and direct response channels for distribution?  

In both offline and online marketing, the ability to qualify prospects is critical to market budget optimization. If you can’t score the potential mailing list or score the web registration data, you will be contacting and engaging a consumer who can not or will not buy.

It does not matter if we are discussing policyholder acquisition, premium growth, or lapse management, analytics are increasingly a requirement to be competitive. The use of predictive modeling to illustrate the outcome of a campaign prior to launch is merely one example.

Learn More About Predictive Modeling

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Seeking Final Expense

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Seeking Term Life

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Seeking Whole Life

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Seeking Annuity

Full-Suite Data Solutions

Not only can we give you up-to-date data, we can process and add insights to the data you already have. But that's not all; we'll help you automate your omnichannel marketing campaigns, too.

Data Lists & Data Processing Icon

Data Lists & Data Processing

Build your marketing database with lists for any industry and any dimension of information (demographics, shopping behaviors, and attitudes). Process the data you already have to ensure it's updated, relevant, and accurate.

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Data Research & Insights

Market Research & Insights

Take advantage of data-driven research methods, business intelligence tools, and models to get the most value out of your data and draw insights that will help you market like a ninja.

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Omni-Channel Marketing Platform

Omni-Channel Marketing Platform

Whether you're marketing digitally via email, social media, and paid ads, or through offline channels such as direct mail and call centers, our platform helps you set up and run your campaigns. 

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Use Data to Stay Top-of-Mind

People need life insurance, so market when they're ready.
 
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