Using data insights for insurance marketing is the first step towards creating more engaging campaigns that allow you to correctly segment, target, and convert prospects.
Understanding if a person is qualified or seeking insurance is critical, but understanding what motivates their decisions defines the message that they perceive as relevant. We bring all of these necessary data sets together so you know exactly which prospects have the highest probability of becoming a policyholder.
According to LIMRA, 85 percent of Millennials think they should own a policy, but 50 percent of them cannot recall being approached to purchase. The failure to present a personalized message to these Millennials is a primary cause of the lack of premium production for this generation.
In both offline and online marketing, the ability to qualify prospects is critical to market budget optimization. If you can’t score the potential mailing list or score the web registration data, you will be contacting and engaging a consumer who can not or will not buy.
Not only can we give you up-to-date data, we can process and add insights to the data you already have. But that's not all; we'll help you automate your omnichannel marketing campaigns, too.
Build your marketing database with lists for any industry and any dimension of information (demographics, shopping behaviors, and attitudes). Process the data you already have to ensure it's updated, relevant, and accurate.
Take advantage of data-driven research methods, business intelligence tools, and models to get the most value out of your data and draw insights that will help you market like a ninja.
Whether you're marketing digitally or through offline channels, predictive analytics can improve your outcomes. The ability to understand who is responsive to your offer drives the correct messaging.