<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">


When you market in Medicare, you are in the business of navigating through government-defined market segments. Having the power of data at hand will equip you with the necessary information to find a qualified target audience.


No Stone Left Unturned in Medicare Marketing

Data is critical for Medicare marketing efforts. You need to know, for instance, if a consumer uses Medicare Part A and B and if they use Medicare Advantage or a Medicare supplement.  Considerations such as Part D, Dental, Vision, or Special Needs must be taken into account, too.

Oh, and did you measure your target market’s Federal Poverty level accurately? Simply selecting by income does not generate the correct qualification, so you’ll need help via data lists and/or data research to find the targets that match what you’re seeking.

Also, does the consumer plan to enroll at 65 or at 66 years of age? Individuals who work for large organizations might delay their coverage. Self-employed people, in contrast to corporate employees, tend to select different medigap coverage.

There are numerous factors you must consider, but all of them can be consolidated and synthesized with a data partner that understands how the industry works.

Gain more context through marketing research

Gain More Context Through Marketing Research

So you might know who you can target in your marketing campaigns but you want to deliver a more personalized message, right? Understanding why someone would apply for Medigap coverage is as important as understanding if they’re eligible.

We help you fill the information gaps so you can respond to individuals’ pain points more effectively.


Turning 65


Plan to Buy Medicare Advantage


Plan to Buy Medicare Supplement


Plan to Buy Medicare Part D

Industry Focus

Whatever your industry or niche, there is data-driven marketing to harness and insight to glean. Take advantage of our industry experience for stronger digital and offline marketing engagement.

Data Lists & Data Processing Icon

Medicare and Life Insurance

Regulations make Medicare Marketing segmentation mandatory. DDG offers Medicare segments.    Read More

70% percent of consumers are underinsured for Life Insurance.  Most have never received an offer to buy. We create  custom audiences.  Read More


Data Research & Insights

Consumer-Packaged Goods

People want to be treated as people, not just another buyer. Leverage the power of data to create personalized one-to-one messaging that speaks to your customers as individuals. Even toothpaste and shampoo have market segments.

Read More

Omni-Channel Marketing Platform

Ad Agency

Subscribe to our data science platform: Reach. Whether you need a new client pitch or campaign optimization results, Reach provides immediate answers. Feel as if you have a data science team at your immediate disposal.

Read More

You Can't Market in the Dark

Know who to target and when.
Learn More