Data is critical for Medicare marketing efforts. You need to know, for instance, if a consumer uses Medicare Part A and B and if they use Medicare Advantage or a Medicare supplement.  Considerations such as Part D, Dental, Vision, or Special Needs must be taken into account, too.

Oh, and did you measure your target market’s Federal Poverty level accurately? Simply selecting by income does not generate the correct qualification, so you’ll need help via data lists and/or data research to find the targets that match what you’re seeking.

Also, does the consumer plan to enroll at 65 or at 66 years of age? Individuals who work for large organizations might delay their coverage. Self-employed people, in contrast to corporate employees, tend to select different medigap coverage.

There are numerous factors you must consider, but all of them can be consolidated and synthesized with a data partner that understands how the industry works.