This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We expl...
Engaging digital and offline marketing campaigns will only perform as well as the data behind them.
You can repurpose your data for direct mailing lists, email marketing, predictive modeling, and so much more.
You wouldn’t launch a marketing campaign unless you’ve already studied your target audience and identified your ideal customers, would you? Whether you’re planning a campaign or looking to enhance your execution, you don’t want to be shooting in the dark. Here are just a few advantages of access to more data:
Hundreds of data elements from more than 261 million consumers, gathered from thousands of local, national and international sources, funnel into our
Through decisionPoints, you can:
Whatever you want to know about your target marketing audiences, have the data you need at your fingertips. Select a diverse array of lists and data elements.
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We house a comprehensive, multi-sourced data lake, DecisionPoints. This is coupled with proprietary matching algorithms that are proven to deliver the highest-possible match rates. Matching records for data append is critical to successful implementation of predictive models, which is why we make it a priority.
More data improves predictive models by:
Once we’ve built your models, the Reach data warehouse then becomes your source for new prospects, appended data for custom marketing materials or in-house reporting, and data for scoring current clients for cross-sell, up-sell, or loss mitigation.
We offer the nation’s most dependable data hygiene solution because we understand that only accurate data is useful data. We want you to feel confident that the data you have about consumers and markets is up to date and reflects reality.
Our data hygiene benefits include:
Don’t waste your precious marketing budget sending messages to duplicate customers. If you’re gathering data from multiple lists and sources, you want to eliminate all the unnecessary overlap. You want one unique record.
Our merge/purge processing benefits:
We want to guarantee that the data you use, no matter where it’s from, is accurate and useful. We adhere to strict data validation processes to ensure the data isn’t just correct, but meaningful and ready to be input within your campaigns.
How we do it:
This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We expl...
This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we ...
This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we...
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