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Data Services

Team reviewing online and offline marketing campaigns

Data Lists and Marketing Database

Engaging digital and offline marketing campaigns will only perform as well as the data behind them. 

You can repurpose your data for direct mailing lists, email marketing, predictive modeling, and so much more.

Why License Data or Rent Lists?

You wouldn’t launch a marketing campaign unless you’ve already studied your target audience and identified your ideal customers, would you? Whether you’re planning a campaign or looking to enhance your execution, you don’t want to be shooting in the dark. Here are just a few advantages of access to more data:

Profile Your Ideal Customer Profile Your Ideal Customer
Identify Your Best Prospects Identify Your Best Prospects
Enhance Your Customer Database Enhance Your Customer Database
Build More Accurate Data Models Build More Accurate Data Models
Personalize Your Campaign Messaging Personalize Your Campaign Messaging

About decisionPoints

Our Data and List Solution

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Hundreds of data elements from more than 261 million consumers, gathered from thousands of local, national and international sources, funnel into our decisionPoints list tool. We then process the data (hygiene) to make sure what you pull is consistently up-to-date and accurate.

Through decisionPoints, you can:

  • Improve customer acquisition
  • Find relevant data lists by industry
  • Explore the most robust dataset in the market
Team reviewing marketing data dimensions

Data Dimensions

Whatever you want to know about your target marketing audiences, have the data you need at your fingertips. Select a diverse array of lists and data elements.

  • New Movers
  • Lifestyles
  • Market Indicators
  • Shopping Behaviors
  • Financial Status
  • Demographics
  • Purchase Triggers
  • Pinning Levels
  • Purchase Propensities
  • Competitors

Data Enrichment

We house a comprehensive, multi-sourced data lake, DecisionPoints.  This is coupled with proprietary matching algorithms that are proven to deliver the highest-possible match rates.  Matching records for data append is critical to successful implementation of predictive models, which is why we make it a priority.

  • U.S. Consumer Demographic, Lifestyle, Financial, Property, Socio-Economic
  • U.S. Census
  • Home Sellers
  • Telephone and Utility Activations
  • U.S. Business Firmographics 

More data improves predictive models by:

  • Improving match rates for appending
  • Improving coverage of the appended data across the analytical data set
  • Enlarging the volume of potential predictive variables

Once we’ve built your models, the Reach data warehouse then becomes your source for new prospects, appended data for custom marketing materials or in-house reporting, and data for scoring current clients for cross-sell, up-sell, or loss mitigation.

Data Processing

So, you might have data, which is a good start. But if your data isn’t clean or accurate, it could do you more harm than good. Our data processing solutions help you guarantee that the data you use is relevant, precise and not misleading.

  • Data Hygiene


    We offer the nation’s most dependable data hygiene solution because we understand that only accurate data is useful data.

  • Merge/Purge


    Don’t waste your precious marketing budget sending messages to duplicate customers.

  • Data Validation


    We want to guarantee that the data you use, no matter where it's from, is accurate and useful.

Data Hygiene

We offer the nation’s most dependable data hygiene solution because we understand that only accurate data is useful data. We want you to feel confident that the data you have about consumers and markets is up to date and reflects reality.

Our data hygiene benefits include:

  • Accounting for changes (i.e. if people have moved or passed away)
  • Removing inaccurate records
  • Consolidating data linked to one person or household
  • Prevents duplications or “address stacking”
  • Creating consistency by cross-checking with validated lists, recency of verification

Merge/Purge

Don’t waste your precious marketing budget sending messages to duplicate customers. If you’re gathering data from multiple lists and sources, you want to eliminate all the unnecessary overlap. You want one unique record.

Our merge/purge processing benefits:

  • Removing duplicates
  • Consolidating data feeds into one unique record
  • Identifying the valuable multi-buyer

Data Validation

We want to guarantee that the data you use, no matter where it’s from, is accurate and useful. We adhere to strict data validation processes to ensure the data isn’t just correct, but meaningful and ready to be input within your campaigns.

How we do it:

  • Cross-reference data with other lists
  • Ensure data meets specifically defined parameters
  • Remove irrelevant data

"Do You Even Data" Blog

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Request a Data Audit and ROI Assessment

Your marketing is only as strong as the data you use. 
 

Learn More
datadecisions Group

Research Sales:

(984) 275-3395
123 West Franklin Street
Suite 520
Chapel Hill, NC 27516

Data Sales:
(469) 804-3687
12720 Hillcrest Road
Suite 1030
Dallas, TX 75230

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