Data Cards

DecisionPoints is a national consumer file that is an aggregation of public records, transactions and
survey data. This file is completely revised and verified at the field level every 6 weeks. This current and
complete dataset produces the best custom audience for marketing communication if modeling is applied.

We have over 500 selectable fields, with over 3000 selectable values. Select an individual or a household by their most recent behavior. Our data is widely used by healthcare, life insurance, telecom and retail entities. You can choose permissible use for digital display, telemarketing or direct mail.

Expected turnaround time for simple data selection is 24 hours. Jobs requiring pre and/or post-processing may take 5 working days. Expedited turnaround time is available for additional fees.

Term Life Insurance Purchasers

This model allows you to target consumers most responsive to term life...

This model allows you to target consumers most responsive to term life insurance offers. Higher target income households with a variety of investment vehicles move into top decile in this model.

NextMark ID: 463080

Likely to use Credit Card Transfer

Target consumers who have the propensity to pay credit card balances using...

Target consumers who have the propensity to pay credit card balances using another credit card. We determine these ideal prospects using self-reported surveys and highly specialized models..

NextMark ID: 468401

Super Spending with Kids

Having money is one thing, knowing how to "spend" the money is the best...

Having money is one thing, knowing how to "spend" the money is the best thing, especially for marketers. Regardless of affluence, this list identifies those households with kids where cash is flowing. Consumers in these households are on-the-go and need to add convenience to their lives. These consumers are great candidates for credit vehicles, technology offers, sports equipment, entertainment offers and intelligent discount offers.

NextMark ID: 370295

Plan to Enroll in Medicare

Reach consumers who are likely to enroll in a Medicare Advantage program...

Reach consumers who are likely to enroll in a Medicare Advantage program or those that are likely to switch their current Medicare Advantage Plan. These consumers are looking for coverage or coverage changes in the next Annual Election Period. This list is based on a propensity model built from over 1,000,000 survey responders. The model is validated and re-scored with every update. Mail responsiveness is included in the model. This is one of the nation’s most comprehensive and responsive consumer files. This Database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases.

NextMark ID: 422671

Small Business Group Health Coverage

This propensity model identifies households where the employer is a small...

This propensity model identifies households where the employer is a small employer (fewer than 100 people) who sponsors health coverage for their employees.

NextMark ID: 461446

Plan to Buy Annuity

This model targets households most resembling consumers planning to buy...

This model targets households most resembling consumers planning to buy fixed or variable annuities in next 12 months. Model shows age, income, and home ownership levels is an important determining factor in this purchase decision.

NextMark ID: 464413

Banking and Investing Online Services

These prospects will handle a variety of banking services online from...

These prospects will handle a variety of banking services online from investing to saving online. They tend to be younger in demographics.

NextMark ID: 487938

ACA - Obamacare Prospects by Federal Poverty Level

This propensity model identifies consumers who have purchased healthcare...

This propensity model identifies consumers who have purchased healthcare under the ACA. These individuals/families can be segmented for customizable communication by life stages, lifestyles, financial status, purchase propensity, and shopping behaviors.

NextMark ID: 424750

Plan to Buy Burial Insurance

This model targets households most resembling consumers planning to buy...

This model targets households most resembling consumers planning to buy burial insurance in next 12 months. Model shows income levels is an important determining factor in this purchase decision.

NextMark ID: 415071

E-Commerce Buyers

Pinpoint consumers who purchase items online.

Pinpoint consumers who purchase items online.

NextMark ID: 487940

Active Facebook Users

This Model highlights prospects who have reported they are on Facebook...

This Model highlights prospects who have reported they are on Facebook several times a week and have more than 100 friends on Facebook daily and have large friend networks.

NextMark ID: 487946

Active Pinterest Users

These are the prospects who have answered that they use Twitter on the...

These are the prospects who have answered that they use Twitter on the daily basis.

NextMark ID: 487948

Active Twitter Users

These are the prospects who have answered that they use Twitter on the...

These are the prospects who have answered that they use Twitter on the daily basis.

NextMark ID: 487947

Actual New Mover

Moving is a significant life stage event from the excitement to the...

Moving is a significant life stage event from the excitement to the purchases. These New Movers will be making purchasing decisions regarding financial products, insurance, appliances, tools, lawn care and home furnishings. The first six months after a home purchase is often the most expensive time period in a consumer's purchasing life cycle.

NextMark ID: 385473