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Consumer Packaged Goods

At the end of the day, people want to be treated as people and spoken to as individuals. They don’t want to be seen as just another consumer. Instead of using the same cross-sell tactics as everyone else, use data to craft messages for individuals you already know will love the product you sell.

Profile Your Target Audiences and People

Profile Your Target Audiences and People

The last thing you want to do is send the same message to every prospective buyer or current customer. In an era where people’s activities and behavior revolves around their digital devices, you have more opportunities to send messages that speak to target audiences in personalized ways.

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Purchasing Propensity, Life-Time Value and More

Through our data models and data research, you can learn what your prospects are buying and, just as importantly, their motivations for buying. By appending data you use and running that data through a model, we can determine how likely a customer is to buy a specific product, what the lifetime value of a prospective customer could be, and what messages resonate most with those prospects.

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Product Research

About to release a product or in the process of developing a new product? Our data can help you understand your audience’s wants and needs.

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Home Delivery Purchasers

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Heavy Coupon Users

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Mobile Shopping List Users

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Organic Products Purchases

Industry Focus

Whatever your industry or niche, there is data-driven marketing to harness and insight to glean. Take advantage of our industry experience for stronger digital and offline marketing engagement.

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Medicare and Life Insurance

Regulations make Medicare Marketing segmentation mandatory. DDG offers Medicare segments.    Read More

70% percent of consumers are underinsured for Life Insurance.  Most have never received an offer to buy. We create  custom audiences.  Read More

 

Data Research & Insights

Consumer-Packaged Goods

People want to be treated as people, not just another buyer. Leverage the power of data to create personalized one-to-one messaging that speaks to your customers as individuals. Even toothpaste and shampoo have market segments.

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Omni-Channel Marketing Platform

Ad Agency

Subscribe to our data science platform: Reach. Whether you need a new client pitch or campaign optimization results, Reach provides immediate answers. Feel as if you have a data science team at your immediate disposal.

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Market Your Product with the Power of Data

If you know your consumer, you can set up for success.
 
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