At the end of the day, people want to be treated as people and spoken to as individuals. They don’t want to be seen as just another consumer. Instead of using the same cross-sell tactics as everyone else, use data to craft messages for individuals you already know will love the product you sell.
The last thing you want to do is send the same message to every prospective buyer or current customer. In an era where people’s activities and behavior revolves around their digital devices, you have more opportunities to send messages that speak to target audiences in personalized ways.
Through our data models and data research, you can learn what your prospects are buying and, just as importantly, their motivations for buying. By appending data you use and running that data through a model, we can determine how likely a customer is to buy a specific product, what the lifetime value of a prospective customer could be, and what messages resonate most with those prospects.