A regional health insurance carrier experienced declining member retention for individual policies.
They had a limited budget for OEP marketing, but an aggressive forecast for new members.
A regional health insurance provider uses direct mail to drive sales leads . They received too many complaints at their call center about contact accuracy.
The problem escalated to the C-Suite. They demanded action.
A national health insurance provider experienced declining response rates and a smaller mailing universe over time.
These marketing results were negative impacting their financial performance.
A national health insurance provider needed to acquire new members for individual health insurance policies under the Affordable Care Act.
Their previous campaigns and mailings had marginal success.
We provided them with two prospect lists that use models to predict purchase behaviors:
These two lists are based on modeled propensities that are proven to increase response rates and lower the cost per acquisition (CPA) for health insurance carriers.