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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

A Newly Married Consumer is 3-4x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, marriage is an important trigger event that should be noted for any potential marketing campaign.

A Newly Single Consumer is 2-3x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, being newly single is an important trigger event.

A Household with a New Child is 6x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, the arrival of a new child is an important trigger event.