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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

How Generations View Life Insurance (And Why They Don't Buy It)

If you would like to see more results from our study, you can sign up for a walk through. Find out how the insured and uninsured compare, and get suggestions on how to reach the "not right now, but someday" consumers.

A Closer Look at Exploratory Data Analysis: What and Why

What it is An Exploratory Data Analysis, or EDA, is an exhaustive look at existing data from current and historical surveys conducted by a company.

  • 3 min read
  • Apr 10, 2013 9:21:00 AM

Internet and Device Usage Trends Impact Survey Questionnaire Design

This is both good and bad for researchers. The positive aspect is that everyone has access to the internet. We now have so many new ways to acquire people’s opinions with everyone constantly on the Internet. The downside is that now researchers have to take this new technology into consideration while planning and creating new surveys. That said, it appears in many ways to facilitate the collection of information in ways that older technologies - like traditional phone calls - never could. These are exciting times for the field indeed.

3 Tips to Build a Successful Online Custom Panel

Building an online panel with the right composition of panelists is a lot like cooking vegetable soup. Depending on your personal taste and preferences (as well as budget), you bring together a variety of ingredients and stir.

How Much Sample Do I Need?

We are often asked how much study sample is needed when clients work with us to design a study. This question can be definitely answered with 2 other questions:

  • 4 min read
  • Jan 11, 2012 3:03:00 PM