In the 2013 GRIT report, online insight communities sat at the top of the list for emerging technologies that market research clients actually want to use, beating out mobile surveys, social media mining, and text analytics for the honor. (A summary of this is illustrated nicely in an infographic.)

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Online communities are among the most important qualitative tools driving online market research today. But, how can you use it and prove ROI? Many success stories start with creating personalized studies to gain information about your audience. And with an online community, you can make your own activities, tasks, and discussion forums to gain beneficial findings. Additionally, you can target and engage a specific segment of participants to further mine data and feedback on products, services, concepts, or ads. To do that, follow these 4 key steps for creating your awesome online community: