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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Survey Response Rates in the Time of COVID-19

The past few weeks have required fundamental changes in the way consumers and businesses operate, in the US (and globally). With 175 million people in the US currently being asked to shelter at home, activity in the streets of many of our cities and towns has slowed to a crawl.

Internet and Device Usage Trends Impact Survey Questionnaire Design

This is both good and bad for researchers. The positive aspect is that everyone has access to the internet. We now have so many new ways to acquire people’s opinions with everyone constantly on the Internet. The downside is that now researchers have to take this new technology into consideration while planning and creating new surveys. That said, it appears in many ways to facilitate the collection of information in ways that older technologies - like traditional phone calls - never could. These are exciting times for the field indeed.