<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">

Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Fundamentals of Product Testing

Here’s our approach to product testing.

  • 3 min read
  • Jul 14, 2020 4:15:22 AM

How Advanced Analytics Lead to Better JD Power Satisfaction Results

Suppose you are driving your car on a dark and curvy mountain road, on a rainy night, with a very foggy front windshield, dim headlights, and a perfectly clear rear view mirror to guide your path forward? It’s not a comforting scenario. Surprisingly, this is how many companies still operate when attempting to understand and improve their customers’ experiences and the resulting customer satisfaction (or JD Power/Net Promoter) ratings. They know a great deal about the past but very little about the future; they know a lot about the average customer but very little about the individual customer.

Market Research + Big Data + Predictive Analytics

A cursory glance at today's market research news makes it immediately clear that big data and advanced analytics are hot topics So why all the hoopla? What is big data in the context of market research and what are some working examples? What is the real promise of big data market research (Big Data MR)? And most importantly, what immediate next steps can you take to harvest some near-term Big Data MR benefits?

How Generations View Life Insurance (And Why They Don't Buy It)

If you would like to see more results from our study, you can sign up for a walk through. Find out how the insured and uninsured compare, and get suggestions on how to reach the "not right now, but someday" consumers.

A Recap of the 2013 LIMRA Marketing and Research Conference

The 2013 LIMRA Marketing and Research Conference in Orlando, FL was a big hit! Thanks to everyone who stopped by the FGI Research table to discuss your research needs. Here's a quick recap and some crucial take aways.

A Look at Recent Online Grocery Planning and Shopping Trends

It's not a secret that we like grocery infographics.

Health Insurance Benchmark Study Overview

Health insurance companies need to understand their changing market landscape in order to prepare for a time when the population has greater choice under the Affordable Care Act (ACA) and providers are forced to compete for members.   And there are certain fundamental questions that face a company when competing for these customers

Segmentation, Inventory Studies: Tools for Life Insurance Marketers

From top to bottom to middle market, 2013 will be the year life insurers and annuity providers explore how to build powerful consumer profiles that define evolving consumer segments. 

3 Reasons to Consider a Market Research Online Community

Sign up for a demonstration of SmartSpace today!

Grocery Spending Trends in 2012

Want to know more about grocery trends and digitally active grocery shoppers? Check out our Grocery Voice Panel.