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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Building Propensity Models

Recently, I read a promotional email from one of my favorite market research vendors. The email’s first message was about propensity models, one of my favorite tools. I wondered if they really have the sample sizes necessary to create accurate scoring; in my experience, it requires very large samples that most firms cannot afford or execute.

  • 3 min read
  • Jun 21, 2021 2:27:33 PM

Medicare Advantage Enrollment Data by State and Provider (2017)

New Tableau Dashboard for Medicare Enrollment (2017) Once again we have compiled the Medicare enrollment data by state and provider. You can download your personal copy below. There were 916,186 new Medicare Advantage enrollees! Did you gain or lose members?  Which competitors gained or lost members? How can you get better results this year? October 15, 2017 is fast approaching. Download your copy of the data.

Medicare Advantage Enrollment Data by State and County (2016)

IMPORTANT UPDATE Scroll Down for Our Newest 2017 Enrollment Data We have compiled the Medicare enrollment data by state and county as of July 2016. You can download your personal copy below. Did you gain or lose members?  Which competitors gained or lost members? How can you get better results this year? October 15, 2016 is fast approaching. Download your copy of the data.

  • 1 min read
  • Aug 31, 2016 11:56:44 AM

Purchase Propensity List - Likely to Buy Burial Insurance

How targeted are your life insurance marketing campaigns? Are they taking all life events into consideration or are they taking all insurance products into account? Improving your targeting or better understanding your audience could yield more impressive marketing campaign performance in the long run. Burial insurance is one such product that has a significantly large audience worth learning more about if you're a life insurance company.

A Newly Married Consumer is 3-4x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, marriage is an important trigger event that should be noted for any potential marketing campaign.

A Newly Single Consumer is 2-3x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, being newly single is an important trigger event.

A Household with a New Child is 6x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, the arrival of a new child is an important trigger event.

Improving Life Insurance Direct Marketing With Propensity Model Lists

Executive Summary Snapshot Individual life insurance ownership has declined sharply since the 1960s Many consumers want more insurance, but costs prevent purchase Marketers are using propensity model data and lists to improve results