<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">

Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

How to Keep an Online Consumer Panel Fresh, Active, and Happy

So you’ve built your custom online panel. Now, how can you make sure the resource is being used effectively? Your consumer panel functions as an extension of your brand and needs to be cared for, like any other valued resource. The most important thing to remember about your custom panel is that it is comprised of people.  They are your customers first and foremost, so it is extremely important for it to be carefully and actively maintained, without being overused.  In addition to managing the frequency of survey invitations, there are a number of other key areas that require focus and attention.

3 Tips to Build a Successful Online Custom Panel

Building an online panel with the right composition of panelists is a lot like cooking vegetable soup. Depending on your personal taste and preferences (as well as budget), you bring together a variety of ingredients and stir.

Identity Crisis: Preventing Fraud on Your Custom Panel

Panelist X is an African American male in his early 30’s living in Seattle, Washington. He works part time while attending graduate school and is married with a young child. His hobbies include reading, racquetball, and doing work around the house.

Avoid These 10 Custom Panel Mistakes

Do you have a custom online panel, or are you considering one for 2012? Make sure you avoid these common mistakes (highlighted in the slides below) to get the data you need.

Customer Panel Best Practices: 4 Questions to Ask Before Refreshing

Conducting a refresh on your custom research panel is kind of like dragging your fall clothes out of the attic in October.  Ideally, everything you carefully put into place in the spring still fits, but in all likelihood, a few things are going to go to the thrift store and you’ll have to make a trip to the mall for new sweaters.