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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Stop Overspending on Data Collection Use Multimode Fieldwork, Online

For the past twenty years, DDG has been collecting data for a massive, multi-utility customer satisfaction study. Because many of these utilities service residential customers in geographies that are heavily rural, where Internet access is not a guarantee, this study has heretofore been conducted using a telephone data collection methodology. However, as TCPA restrictions on the use of predictive dialers, decreasing penetration of land lines, and flagging telephone response rates have made meeting monthly targets more and more challenging, DDG undertook a significant redesign of the study to allow for multimode data collection. For the first time, online interviews would supplant some of the telephone interviews.

Online Community or Traditional In-person Focus Groups?

Let's face it: we live in a "if you can't quantify it, it's not actionable" world. Companies ultimately want to know what their customers want, how much of it they want, and how they want it delivered to them. And they want the numbers to back it up. If you are looking for research that...

Five Advantages of a Custom Online Research Panel

  Are you conducting data-driven research? Custom online research panels continue to be one of the most effective tools to reliably reach your customers for surveys, focus groups, and online communities.  Designed and used correctly, an online panel allows you to tap your customers for quick and accurate answers to your most pressing research questions. This includes concept tests, customer satisfaction and engagement, product and package design, and more. In addition, with the advent of customer and consumer data appends, custom online research panels are transforming the way companies mine insights from their available data. As you begin to consider if a custom online research panel is right for you, consider these five advantages vs. sourcing a general online panel.

10 Conjoint Do's and Don'ts: Consider Qualitative Research at Outset

Here's tip #1 from our 10 Conjoint Do's and Don'ts: Do consider qualitative research at the outset.

Advantages of Online Communities vs. Traditional Focus Groups (Part 1)

The venerable focus group has been a go-to market research solution since first invented by Robert Merton at the Bureau of Applied Social Research. But, times change and innovation marches on. Today, online communities are clearly a much better choice for many important market research projects. In Part 1 of this 2-part blog post, we'll cover five important advantages of online vs traditional focus groups.

5 Things I Learned from Working in Market Research

Editor’s note: this post is by guest blogger, Corey Dall, who served as marketing manager for FGI Research for 2 years before starting her tenure as the digital marketing manager for a local bank. This is her reflection on her time here and some of the lessons she learned from our industry thought leaders.

Concept Testing in an Insight Community: A Bigger Picture

In the 2013 GRIT report, online insight communities sat at the top of the list for emerging technologies that market research clients actually want to use, beating out mobile surveys, social media mining, and text analytics for the honor. (A summary of this is illustrated nicely in an infographic.)

3 Reasons to Consider a Market Research Online Community

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4 Steps for a Successful Online Community

Online communities are among the most important qualitative tools driving online market research today. But, how can you use it and prove ROI? Many success stories start with creating personalized studies to gain information about your audience. And with an online community, you can make your own activities, tasks, and discussion forums to gain beneficial findings. Additionally, you can target and engage a specific segment of participants to further mine data and feedback on products, services, concepts, or ads. To do that, follow these 4 key steps for creating your awesome online community:

Finding the Right Fit: Custom Panel or Online Community?

Shopping for clothes isn’t always an easy task. There are a number of decisions that need to be made to make sure that you go home with exactly what you want. Is it the right style? Is it durable? How much can I afford to spend?