The competitive landscape in the grocery industry just keeps getting stiffer. Why? One important factor is that shoppers don’t rely on a single store anymore for all their needs. Instead, they are buying specialty items at one store, and more basic ones at another. (Read this article from the StarTribune that inspired this post.) Additionally, “value” has taken on a new meaning for them. Not only is the price of groceries taken into account, but so is time and gas money.
So you want to field a phone study? Perhaps you've used this mode in the past, or maybe this is a brand new avenue for your company. Regardless of whether you are looking to run your first or fifteenth telephone project, the place to start is with sampling methodology.
As part of our ongoing innovation efforts, we are constantly testing new and promising market research technologies, platforms, methods, and tools. We call this testing ground FGI Labs. Our most recent lab topic is mobile market research. In addition to rigorously testing the potential pitfalls of response bias from mobile respondents vs. personal computer respondents, we are testing consumer preferences for surveys on mobile and Smartphones.