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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Birthdays and Marketing for Medicare

In 1984, I begin supporting a direct response effort by JCPenney Life Insurance.  The primary cash cow policy was “Birthday Life”.   The consumer message was very clear; if you do not buy before this date, your premiums will be higher.  Thus, it was critical to have the date of birth (and gender) for each individual.

  • 2 min read
  • May 11, 2022 7:45:00 AM

Medicare Marking Toolkit

  • 5 min read
  • Aug 14, 2019 3:12:34 PM