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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Life is Full of Choices, Especially When it Comes to Choosing Medicare Coverage

This is the second in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. In Article #1, we discussed the differences between age-ins and current plan members when it comes to determining the importance of Medicare Advantage and Medicare Supplement (Medigap) plan features.

  • 2 min read
  • Jun 21, 2022 11:53:20 PM

Are Med Advantage and Med Supplement Features and Benefits Real or Imagined?

DDG’s Medicare Options Consumer Key Drivers Study quantifies the reasons Medicare-eligible (as well as those soon to be eligible, age-ins) consumers make the decisions they do regarding the Medicare options available to them.

  • 2 min read
  • Jun 16, 2022 4:11:23 AM

Birthdays and Marketing for Medicare

In 1984, I begin supporting a direct response effort by JCPenney Life Insurance.  The primary cash cow policy was “Birthday Life”.   The consumer message was very clear; if you do not buy before this date, your premiums will be higher.  Thus, it was critical to have the date of birth (and gender) for each individual.

  • 2 min read
  • May 11, 2022 7:45:00 AM

Will your Medicare AEP 2022 MA enrollment be a repeat of AEP 2021?

Or I might remark that "those who cannot remember the past are condemned to repeat it.".*

  • 4 min read
  • Oct 4, 2021 3:37:31 PM

Medicare Marketing & Sales Summit 2020

Medicare is a complicated subject.  We, at datadecisions Group, are always looking for an opportunity to discuss the complexities of Medicare Marketing and Sales. We look forward to hearing feedback from Rise: The Medicare Marketing & Sales Summit 2020 in Las Vegas, February 25-26,2020 .

Medicare 2020—Increased Choice and Competition

A recent Kaiser Family Foundation article** states that in 2020 there will be 3,148 Medicare Advantage plans offered in the US. 

  • 2 min read
  • Jan 15, 2020 2:31:30 PM

Medicare AEP is coming, October 15, 2019

  • 2 min read
  • Jun 26, 2019 3:18:53 PM

Competitive Medicare Marketing in 2019

  • 8 min read
  • Apr 15, 2019 6:15:00 AM

Takeaways from Rise: Medicare Marketing and Sales Conference

I am back from Rise’s 12th Annual Medicare conference, and thought I would share to my experiences with those who did not attend.