This is the second in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. In Article #1, we discussed the differences between age-ins and current plan members when it comes to determining the importance of Medicare Advantage and Medicare Supplement (Medigap) plan features.

DDG’s Medicare Options Consumer Key Drivers Study quantifies the reasons Medicare-eligible (as well as those soon to be eligible, age-ins) consumers make the decisions they do regarding the Medicare options available to them.

In 1984, I begin supporting a direct response effort by JCPenney Life Insurance.  The primary cash cow policy was “Birthday Life”.   The consumer message was very clear; if you do not buy before this date, your premiums will be higher.  Thus, it was critical to have the date of birth (and gender) for each individual.

Or I might remark that "those who cannot remember the past are condemned to repeat it.".*

Medicare is a complicated subject.  We, at datadecisions Group, are always looking for an opportunity to discuss the complexities of Medicare Marketing and Sales. We look forward to hearing feedback from Rise: The Medicare Marketing & Sales Summit 2020 in Las Vegas, February 25-26,2020 .

A recent Kaiser Family Foundation article** states that in 2020 there will be 3,148 Medicare Advantage plans offered in the US. 

I am back from Rise’s 12th Annual Medicare conference, and thought I would share to my experiences with those who did not attend.