Here are 3 things to know.
A cursory glance at today's market research news makes it immediately clear that big data and advanc...
What it is An Exploratory Data Analysis, or EDA, is an exhaustive look at existing data from current...
We often use SPSS or R tables to conduct hypothesis testing—also known as testing for statistical si...
There are many ways to predict which of several concepts will “win” in a retail environment. In anot...
The relationship between your business, your research, and your consumers is like an Oreo cookie. Yo...
In the first 2 installments of this 3-part series, we made the case that market research return on i...
FGI Research’s Customer Loyalty Impact Simulator™ takes key drivers analysis to the next level. Typi...
As we discussed in part 1 in this blog series (Market Research ROI: 5 Questions to Make Your MR Pay ...
To the intrepid brand or product manager, the retail line review evokes the specter of sleepless nig...