Here are 3 things to know about implementing market segmentation.
Health insurance coverage is provided by several public and private sources in the United States.
In the extremely competitive world of healthcare acquisition, many firms seek a reduction in the cos...
Every year a relatively small group of Medicare enrollees switch their Medicare coverage.
The foundation of successful customer acquisition is prospect data that targets consumers who are in...
The foundation of successful customer acquisition is prospect data that targets consumers who are in...
Suppose you are driving your car on a dark and curvy mountain road, on a rainy night, with a very fo...
When it comes to life insurance leads, too many companies are wasting their marketing dollars. In fa...
A cursory glance at today's market research news makes it immediately clear that big data and advanc...
On average, about 10% of your Medicare Advantage members churn each year (Kaiser Family Foundation)....