Recently, I read a promotional email from one of my favorite market research vendors. The email’s first message was about propensity models, one of my favorite tools. I wondered if they really have the sample sizes necessary to create accurate scoring; in my experience, it requires very large samples that most firms cannot afford or execute.
Why Some Analytics Initiatives Are Failing "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway." — Geoffrey Moore Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, certainly got this quote right. And, he's not alone. The age of analytics is here and there's no turning back.
I recently attended the 2016 DMA MAC conference in Austin, Texas. As always, these conferences serve to reinforce existing best practices and ideas, while exposing me to new and different trends in the industry. In this post, I offer up a mix of both types of insights in the form of seven easy-to-consume slides.