How targeted are your life insurance marketing campaigns? Are they taking all life events into consideration or are they taking all insurance products into account? Improving your targeting or better understanding your audience could yield more impressive marketing campaign performance in the long run. Burial insurance is one such product that has a significantly large audience worth learning more about if you're a life insurance company.

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, marriage is an important trigger event that should be noted for any potential marketing campaign.

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, being newly single is an important trigger event.

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, the arrival of a new child is an important trigger event.

Executive Summary Snapshot Individual life insurance ownership has declined sharply since the 1960s Many consumers want more insurance, but costs prevent purchase Marketers are using propensity model data and lists to improve results

We’ve already blogged about the challenges life insurance marketers will face this year, and how these insurers can effectively reach untouched consumer segments (e.g. low to middle markets) and adapt to changing consumer bases. Since then, FGI surveyed over 1,500 consumers about their perceptions of life insurance (LI) coverage. From this data, we discovered consumer attitudes towards purchasing LI and found common patterns among those who do and don’t choose coverage. Below is an overview of some key findings.

If you would like to see more results from our study, you can sign up for a walk through. Find out how the insured and uninsured compare, and get suggestions on how to reach the "not right now, but someday" consumers.

The 2013 LIMRA Marketing and Research Conference in Orlando, FL was a big hit! Thanks to everyone who stopped by the FGI Research table to discuss your research needs. Here's a quick recap and some crucial take aways.

From top to bottom to middle market, 2013 will be the year life insurers and annuity providers explore how to build powerful consumer profiles that define evolving consumer segments.