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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Change in Likelihood of Recommendation According to Nonlinear Model

A Comparison between Linear and Nonlinear Models

EMAC Recap: Customer Experience V2.0?

After attending the 2013 EMACS and my 5th Chartwell conference, the trending strategies for utilities is becoming clear: Listen. Connect. Understand. Participants at the conference show us how they're doing this: Listening leads to better business.

Segmentation, Inventory Studies: Tools for Life Insurance Marketers

From top to bottom to middle market, 2013 will be the year life insurers and annuity providers explore how to build powerful consumer profiles that define evolving consumer segments. 

Introducing the Customer Loyalty Impact Simulator™

FGI Research’s Customer Loyalty Impact Simulator™ takes key drivers analysis to the next level. Typical key drivers measurement assesses the correlation between respondents’ overall satisfaction with that of specific performance attributes.

  • 2 min read
  • Jun 6, 2012 1:27:00 PM

Stated vs. Derived Importance in Key Drivers Analysis

Congratulations, somebody shopped in your store.  Maybe somebody else will shop in your store, too.  Or maybe they’ll shop in someone else’s store.  Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers in business for the purpose of answering one question: “why?”  Why our store?  Why that other guy’s store?  How was the movie?

  • 9 min read
  • Nov 9, 2011 12:47:00 PM