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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

How Advanced Analytics Lead to Better JD Power Satisfaction Results

Suppose you are driving your car on a dark and curvy mountain road, on a rainy night, with a very foggy front windshield, dim headlights, and a perfectly clear rear view mirror to guide your path forward? It’s not a comforting scenario. Surprisingly, this is how many companies still operate when attempting to understand and improve their customers’ experiences and the resulting customer satisfaction (or JD Power/Net Promoter) ratings. They know a great deal about the past but very little about the future; they know a lot about the average customer but very little about the individual customer.

Data Fusion for Electric Utilities

This will be the first in an occasional series about linking consumer databases to other, non-traditional data sources for deeper and innovative insights.  Today we pick on electric utilities.

  • 5 min read
  • Jun 16, 2017 4:29:09 PM