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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

10 Conjoint Do's and Don'ts: Consider Qualitative Research at Outset

Here's tip #1 from our 10 Conjoint Do's and Don'ts: Do consider qualitative research at the outset.

Advantages of Online Communities vs. Traditional Focus Groups (Part 1)

The venerable focus group has been a go-to market research solution since first invented by Robert Merton at the Bureau of Applied Social Research. But, times change and innovation marches on. Today, online communities are clearly a much better choice for many important market research projects. In Part 1 of this 2-part blog post, we'll cover five important advantages of online vs traditional focus groups.