Here's tip #1 from our 10 Conjoint Do's and Don'ts: Do consider qualitative research at the outset.
The venerable focus group has been a go-to market research solution since first invented by Robert Merton at the Bureau of Applied Social Research. But, times change and innovation marches on. Today, online communities are clearly a much better choice for many important market research projects. In Part 1 of this 2-part blog post, we'll cover five important advantages of online vs traditional focus groups.