If you missed andTHEN this year, you missed a lot, including the name change. The DMA is now the "Da...
Executive Summary Today's member-based organizations (or any direct marketing company) can combine p...
Executive Summary Snapshot Individual life insurance ownership has declined sharply since the 1960s ...
If you are like most direct marketers, some of your most important direct mail messages are wasted o...
A recent neuromarketing study at Temple University reveals that direct mail outperforms digital medi...