<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">

Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Market Research and Advanced Analytics Power Top Performing Companies

Analytics or intuition? What’s most important? There’s a spirited debate around this question. Are the big data and analytical “quants" really going to rule the new world? Or, will the more intuitive and creative types offer leading companies the competitive edge? A quick review of three independent surveys across thousands of companies yields this answer: analytics is your winner. Let’s take a look at our three sources: Bain & Company, MIT Sloan Management Review, and the Product Development Institute (related to Stage-Gate International).

What Twitter Visual Analytics Reveal About Who Really Cares in the US

Growing up in Northeast Ohio, I do not recall ever seeing, let alone actually kicking, a soccer ball.  In those times and in that place the term “football” meant something entirely different.  It meant an oblong, leather-clad, brown inflated ball.  It meant glorious Friday nights at Mollenkopf Stadium.  It meant watching the Ohio State Buckeyes stomp on the University of the Sisters of the Poor every Saturday afternoon.  And it meant exploring new and exciting ways to express one’s displeasure and disgust at the Cleveland Browns every Sunday.  So naturally I wondered how the 2014 FIFA World Cup was playing in this nether world of chauvinistic American sport.

  • 9 min read
  • Jul 18, 2014 9:25:00 AM