One of the biggest problems that we hear from our clients/prospects is a growing lack of trust in data quality.
Why Some Analytics Initiatives Are Failing "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway." — Geoffrey Moore Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, certainly got this quote right. And, he's not alone. The age of analytics is here and there's no turning back.
If you are like most direct marketers, some of your most important direct mail messages are wasted on the wrong addresses. In fact, every year 8 billion pieces of mail are undeliverable as addressed. This leads to lost revenue opportunities in the billions, and cost overruns in the millions. What's worse, you are missing the Millennials.
Do you consider yourself environmentally friendly, environmentally concerned, or just Green? If you answered “yes” to the question above – keep reading. I assume that none of us enjoy being called hypocritical. If this is the case, then how can you be Green and support direct mail programs with extraordinarily high rates of non-deliverable mail? We are killing millions of trees and just adding to landfills…a total waste of our environment and your budget dollars.