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Come See Us at LeadsCon in Las Vegas! LeadsCon is the ultimate data-driven marketing convention, so ...

Despite new marketing channels, like Instagram or Snapchat, email remains a great marketing tool. It...

Mike, why did DDG acquire the “Reach Platform”?

monadic test design,
consumer packaged goods,
electric utilities,
Dino Fire,
Conjoint Analysis,
marketing research,
CPG,
data driven marketing,
adaptive conjoint
Electric Utilities: Transforming Purchase Intent to Purchase Forecasts
Until (relatively) recently, electric utilities pretty much had a single mission: the generation, tr...

Surprisingly, 2018 marks the 40th year of selling and marketing in my career. My original on the job...