Suppose you are driving your car on a dark and curvy mountain road, on a rainy night, with a very foggy front windshield, dim headlights, and a perfectly clear rear view mirror to guide your path forward? It’s not a comforting scenario. Surprisingly, this is how many companies still operate when attempting to understand and improve their customers’ experiences and the resulting customer satisfaction (or JD Power/Net Promoter) ratings. They know a great deal about the past but very little about the future; they know a lot about the average customer but very little about the individual customer.
One of the biggest problems that we hear from our clients/prospects is a growing lack of trust in data quality.
Why Some Analytics Initiatives Are Failing "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway." — Geoffrey Moore Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, certainly got this quote right. And, he's not alone. The age of analytics is here and there's no turning back.