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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

EMACS 2015 Utility Customer Experience Conference Recap

EMACS 2015 Highlights Another excellent EMACS conference has wrapped up in San Diego. Here's a brief recap of the conference along with a few useful links for more information. Some of the key highlights that attendees liked most include: How TXU is using advanced technology (natural language) to drive its IVR solution How Ameren Missouri is focusing on the “return on customer satisfaction and engagement” How National Grid is pioneering the use of social media strategies in the utility industry

How to Maximize the Profit from Your Term Life Insurance Block

Are you losing millions of dollars as your term life policies lapse at PLT?