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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

The New Normal:6 feet not 6 degrees

Prior to Covid-19, we enjoyed the harmless concept of only 6 degrees of separation from another person.  Specifically, Kevin Bacon.  Interestingly enough, we also called it the “6 Handshake” rule.

  • 2 min read
  • Apr 21, 2020 3:07:06 PM

How to Maximize the Profit from Your Term Life Insurance Block

Are you losing millions of dollars as your term life policies lapse at PLT?

Measuring Customer Experience with Net Promoter Score

When you have a bad experience with a company, what’s the first thing you do? If you’re like a lot of consumers, you probably tell your friends and family about it. This scenario can be a nightmare for a company if it happens with a large number of customers on a frequent basis. But the good news is that by taking the time to understand customers, those negative reviews can be turned into positive ones. That’s where Net Promoter Score (NPS®) comes in. What is NPS?

  • 4 min read
  • Feb 28, 2014 9:14:00 AM

Member Satisfaction Summit: "The Numbers Don’t Lie"

At this year’s 2013 TSE Services Member Satisfaction Summit we heard how electric utility cooperative members use customer satisfaction research to more fully engage with consumers and improve their products and services. Member engagement, member satisfaction and best practices were trending topics for speakers at the summit as different cooperatives shared the challenges they face and how those issues are being resolved. Here's what some companies are saying about customer satisfaction research:

EMAC Recap: Customer Experience V2.0?

After attending the 2013 EMACS and my 5th Chartwell conference, the trending strategies for utilities is becoming clear: Listen. Connect. Understand. Participants at the conference show us how they're doing this: Listening leads to better business.