In 2020, as we are painfully aware, the consumer got to stay at home. They managed their households, taught school, and went to work in their PJs. For many, a typical day consisted of surfing the web for things to watch and things to buy.
Prior to Covid-19, we enjoyed the harmless concept of only 6 degrees of separation from another person. Specifically, Kevin Bacon. Interestingly enough, we also called it the “6 Handshake” rule.