Custom online research panels continue to offer an efficient way of collecting survey feedback from participants. Custom panels often make research speedier, more affordable, and more actionable, but only if they are managed and maintained properly. One of the critical (and often overlooked) elements to properly managing and maintaining a custom panel is regularly scheduled panel refreshment - essential to maintaining a healthy and active panel.
Are you conducting data-driven research? Custom online research panels continue to be one of the most effective tools to reliably reach your customers for surveys, focus groups, and online communities. Designed and used correctly, an online panel allows you to tap your customers for quick and accurate answers to your most pressing research questions. This includes concept tests, customer satisfaction and engagement, product and package design, and more. In addition, with the advent of customer and consumer data appends, custom online research panels are transforming the way companies mine insights from their available data. As you begin to consider if a custom online research panel is right for you, consider these five advantages vs. sourcing a general online panel.