Or I might remark that "those who cannot remember the past are condemned to repeat it.".*
As retailers prepare for the big holiday season, Halloween spending in 2016 doesn't look scary at all. And, it portends good things for consumer spending on Black Friday all the way through the New Year. Here are some interesting facts and trends that we've compiled from secondary research.
If you missed andTHEN this year, you missed a lot, including the name change. The DMA is now the "Data & Marketing Association." Perfect. If you made the trip, I think you'll agree that the DMA Annual Event was a hit. Here are just a few of the highlights in my andTHEN 2016 Field Report.