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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Will your Medicare AEP 2022 MA enrollment be a repeat of AEP 2021?

Or I might remark that "those who cannot remember the past are condemned to repeat it.".*

  • 4 min read
  • Oct 4, 2021 3:37:31 PM

Halloween Is BOO-ming for US Retailers and Manufacturers

  As retailers prepare for the big holiday season, Halloween spending in 2016 doesn't look scary at all. And, it portends good things for consumer spending on Black Friday all the way through the New Year. Here are some interesting facts and trends that we've compiled from secondary research.

California Dreaming: My DMA andTHEN 2016 Field Report

If you missed andTHEN this year, you missed a lot, including the name change. The DMA is now the "Data & Marketing Association." Perfect. If you made the trip, I think you'll agree that the DMA Annual Event was a hit. Here are just a few of the highlights in my andTHEN 2016 Field Report.