When it comes to life insurance leads, too many companies are wasting their marketing dollars. In fact, their cost per lead is 2-3 times too high. 

Data Decisions Group has been conducting primary marketing research studies for over three decades. That's a lot of survey data!  For many years, these meticulously and methodically collected survey results, and the ensuing insights, were our only deliverables to our clients.  Not anymore.  In 2018, the best solutions we have to offer our customers often begin with the marriage of survey data and some other data source.

Executive Summary Snapshot Individual life insurance ownership has declined sharply since the 1960s Many consumers want more insurance, but costs prevent purchase Marketers are using propensity model data and lists to improve results

These consumers are likely to enroll in or switch a Medicare Advantage program during this year’s AEP.