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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

It’s beginning to look a lot like a digital Christmas

You have probably read the incredible sales outcomes from this holiday season, but allow me to reiterate. Not only did sales go up, but digital sales skyrocketed.

  • 2 min read
  • Dec 6, 2017 3:46:30 PM

Marketing Lessons from Black Friday Shopping 2017

Some real-life experience by our staff over the holiday!

TCPA and Telephone Data Collection for MR - What it Means for You

The Telephone Consumer Protection Act of 1991 was designed to protect consumers against unwanted telemarketing calls.  It imposes a variety of restrictions on the hours telemarketers are allowed to dial, and requires that solicitors adhere to federal do-not-call legislation as well as maintaining DNC lists of their own. These limitations do not impact market research companies because the intention of our telephone calls is not a solicitation.  High quality call centers already limit the hours they make calls to consumers, and honor every do not call request they receive.

Best of New Orleans

10 Reasons To Visit New Orleans

Data Fusion for Electric Utilities

This will be the first in an occasional series about linking consumer databases to other, non-traditional data sources for deeper and innovative insights.  Today we pick on electric utilities.

  • 6 min read
  • Jun 16, 2017 4:29:09 PM

Data Quality | In Data We Trust….Maybe

One of the biggest problems that we hear from our clients/prospects is a growing lack of trust in data quality. 

Medicare Advantage Enrollment Data by State and County (2016)

IMPORTANT UPDATE Scroll Down for Our Newest 2017 Enrollment Data We have compiled the Medicare enrollment data by state and county as of July 2016. You can download your personal copy below. Did you gain or lose members?  Which competitors gained or lost members? How can you get better results this year? October 15, 2016 is fast approaching. Download your copy of the data.

  • 2 min read
  • Aug 31, 2016 11:56:44 AM

Purchase Propensity List - Likely to Buy Burial Insurance

How targeted are your life insurance marketing campaigns? Are they taking all life events into consideration or are they taking all insurance products into account? Improving your targeting or better understanding your audience could yield more impressive marketing campaign performance in the long run. Burial insurance is one such product that has a significantly large audience worth learning more about if you're a life insurance company.

A Newly Married Consumer is 3-4x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, marriage is an important trigger event that should be noted for any potential marketing campaign.

A Newly Single Consumer is 2-3x More Likely to Buy Life Insurance

Important life events often trigger the purchase of expensive products and services. When it comes to insurance, being newly single is an important trigger event.