A recent Kaiser Family Foundation article** states that in 2020 there will be 3,148 Medicare Advantage plans offered in the US.
When it comes to life insurance leads, too many companies are wasting their marketing dollars. In fact, their cost per lead is 2-3 times too high.
Data Decisions Group has been conducting primary marketing research studies for over three decades. That's a lot of survey data! For many years, these meticulously and methodically collected survey results, and the ensuing insights, were our only deliverables to our clients. Not anymore. In 2018, the best solutions we have to offer our customers often begin with the marriage of survey data and some other data source.
A cursory glance at today's market research news makes it immediately clear that big data and advanced analytics are hot topics. So why all the hoopla? What is big data in the context of market research and what are some working examples? What is the real promise of big data market research (Big Data MR)? And most importantly, what immediate next steps can you take to harvest some near-term Big Data MR benefits?
You know the age-old struggle in market research – get as many questions answered as you possibly can - without actually crossing that obscure line where you risk collecting bad data from fatigued respondents? Let’s face it, we’ve all been there. A lot. It’s something I’ve tried to carefully balance over the last 10 years as I’ve had my hand in many research questionnaires. Fortunately, my quest for additional data has become much easier over the past year. So, that's the topic of my blog post today. Here's my market research story. It has a pretty sweet ending.
Executive Summary Snapshot To maximize results, companies must fully leverage data and analytics Most companies use segmentation, consumer data, or predictive analytics For best results, companies must combine all three disciplines