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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Concept Testing in an Insight Community: A Bigger Picture

In the 2013 GRIT report, online insight communities sat at the top of the list for emerging technologies that market research clients actually want to use, beating out mobile surveys, social media mining, and text analytics for the honor. (A summary of this is illustrated nicely in an infographic.)

Build Green Energy Programs with Customer Participation

In the last 5 years, green energy programs and products have become a popular option for utility companies as they monitor expanding grid use and make the switch from fossil fuels to more sustainable (and often money-saving) practices.

Business Design Goes Social: Mining Consumer Sentiment

Have you ever Googled your own company? You likely found variety of information—and whether you’re the SEO specialist or not, it’s good to know what people say about you or your business.