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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Purchase Propensity List - Likely to Buy Burial Insurance

How targeted are your life insurance marketing campaigns? Are they taking all life events into consideration or are they taking all insurance products into account? Improving your targeting or better understanding your audience could yield more impressive marketing campaign performance in the long run. Burial insurance is one such product that has a significantly large audience worth learning more about if you're a life insurance company.