Prior to Covid-19, we enjoyed the harmless concept of only 6 degrees of separation from another person. Specifically, Kevin Bacon. Interestingly enough, we also called it the “6 Handshake” rule.
Today, we have the 6 feet of social distance and zero handshake rule.
The New Normal is here. Governors across the US are issuing the rules for our movement, our purchasing options, our attire, and, ultimately, our society.
Have you focused on the New Path to Purchase for your goods and services?
As consumers are indeed being forced to learn a new path.
Customer experience—Wow, that has changed
Customer engagement—maybe we should talk about customer disengagement
2020 will demand that we study the change in the consumer’s path to purchase and adapt our businesses to that new reality. But we’re affected too. Rather than simply entertain a thought exercise, can we actually adapt how we operate from our home offices?
Custom primary marketing research is always instrumental in discovering, defining, and anticipating consumer behavior.
In 2009, large discount retailers discovered that their traditional customer base was in fact a totally new and different market segment as shoppers sought less expensive options. Thus, they altered store layouts and merchandise accordingly to accommodate former upscale shoppers who suddenly are now discount shoppers who expect a department store environment.
In 2020, the consumer is expected to avoid shopping experiences that are not sanitized. A new standard, a higher level of cleanliness/hygiene will be demanded.
We could predict that all engagement will shift to a virtual relationship via the digital channels. But that does not seem entirely possible. Yet, the mechanism to search online, size online, order online and return with ease will certainly become a new normal across sectors and market segments.
What drives, describes and satisfies your consumer will be different!
If you need expert resources to plan and execute your primary marketing research to test how you plan to adapt to this new normal, contact datadecisions Group.
Since 1982, we have been partnering with American marketers to study consumer behavior. Now, we are here to support our frontline heroes and American businesses as we strive to protect our future.
