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Do You Even Data

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Conjoint Market Simulator Video - Determining Brand Strength

NEW Conjoint Market Simulator Demo Video - Part I - Brand Preference.pngConjoint market simulators are powerful tools that help you:

  1. Maximize market share
  2. Maximize revenue
  3. Maximize profit

In this new demonstration video, Dino Fire (our Chief Data Science Officer) shows you how to measure your brand strength vs. competitors in your market. This can be invaluable to see where you stack up and, more importantly, where you can look to improve. Sometimes our biases can cloud our judgements as to how customers really think about both our brands and the brands of our fiercest competitors. We can't let these biases affect our judgements and critical decision making!

Know Your Brand Strength

Measuring brand strength is the first step in understanding your competitive position in the eyes of your target consumers. Brand strength may impact your pricing strategy, product design and marketing campaigns. In other words, your brand is among the most important assets. This means it's worth taking the time to understand the performance of your brand to the extent that you possibly can.

BONUS >> After watching the video, you will also have the opportunity to interact with our live market simulator. You can change the assumptions and immediately see the impact on your market share. We highly encourage you to try this yourself.

Click below to watch the video now.

Watch the Conjoint Market Simulator Demo (4:15)

We hope you enjoy the video and the interactive simulator.


Check Out Our Other Conjoint and Market Simulation Resources

David W. Wilson
David W. Wilson
David W. Wilson

David Wilson has over 25 years of experience helping leading companies improve their marketing results using digital marketing, direct marketing, database marketing, consumer data, predictive analytics and marketing research.